When Brazil hosted the FIFA World Cup in 2014, the  Chili's Global marketing team had a unique opportunity to make their world-wide restaurants the premier destination to watch the matches. Locations were transformed into virtual stadiums, complete with door wrap, pennants, interactive coaster/table tent, a margarita shaker "jersey" bounceback, POP and more. Lines formed and an unprecendented jump in sales followed. 

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OOH  I  Bus wrap I  Radio I  Eblasts I  Club Rewards I  Digital

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