Home decor superstore At Home both rebranded and rebuilt from their former version Garden Ridge. Graphic standards, brand book, hiring, benefits and conference materials were all touchpoints during this huge transition.  

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Internal  I  Marketing  I  Human Resources   

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JCPenney's SoftTouch line of towels had some fun with in-store POP. 

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POP  I  Packaging  

IKEA Swork included newpaper + mailers, in-catalog inserts and a special parking lot permit for expecting moms. 

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Mailers  I  ROP